Guangdong Kawada Sanitary Products Co., Ltd. pays tribute to the Huihao sanitary napkin brand of Liuzhou Huihao Sanitary Products Co., Ltd., a subsidiary of Liangmianzhen Group!

Huihao sanitary napkins from Liuzhou Huihao Sanitary Products Co., Ltd. under Liuzhou Liangmianzhen Co., Ltd. Liuzhou Huihao Sanitary Products Co., Ltd. was registered and established in Liuzhou City Administration for Industry and Commerce on December 19, 1995. Legal representative Ye Jianping, the company's business scope includes the production and sales of sanitary napkins, diapers and other household hygiene products. National brand Liangmianzhen: inherit healthy fashion. Big consumer big health industry consumer circle. Corporate culture: Take root in the national fertile soil and create a world brand. Liuzhou Liangmianzhen Co., Ltd. (hereinafter referred to as "Lianmianzhen Company") originated from 5 small private soap factories including the Asian soap factory established in 1941. The "Liuzhou Toothpaste Factory" was established in 1978, and the new factory was built in 1980. In 1994 It was restructured into a joint-stock company and became the first company in the industry to be listed on the Shanghai Stock Exchange in 2004 (stock code: 600249). Liangmianzhen Company is committed to the research and application of Chinese herbal medicine, and is committed to improving people's healthy life quality. It is one of the world's largest Chinese medicine toothpaste manufacturers, the vice-chairman unit of the China Oral Cleaning and Care Products Industry Association, and the secretary of the Chinese Herbal Medicine Sub-committee The undertaking unit is the first national high-tech enterprise in the industry to pass the ISO9001 international quality system certification and the first to be approved to establish a post-doctoral scientific research workstation. In 1978, Liangmianzhen Company took the lead in successfully developing the first Chinese medicine toothpaste and ranked first among similar products in the country for many years. Recognized as "National Quality Standard Demonstration Product" and "National Customer Satisfaction Product". The "Liang Mianzhen" trademark is a well-known trademark in China and was rated as "China's Top Ten National Brands Most Beloved by the Public". In 2012, LMZ toothpaste series of Chinese medicines won the "2000-2012 Industry Major Scientific and Technological Achievement Second Prize". In 2013, LMZ toothpaste series of Chinese medicinal medicines were successfully developed to fill the gap in the industry. In 2016, LMZ company was rated as the industry’s "Special Contribution" unit". Liangmianzhen Company is a national model group for national unity and progress. In 2017, it was named "Liuzhou Time-honored Brand" and won the 2016-2017 "National Outstanding Corporate Culture Achievement Award". Adhering to the brand concept of "Inheritance, Health, and Fashion", Liangmianzhen Company has expanded from oral brands (toothpaste products) to major health brands (pharmaceuticals, care products, etc.) through diversified strategic development. A diversified leap from the brand to a modern health consumer brand. "Focus on the main business, benefit first" is the focus of the company's operations in the future. Liangmianzhen focuses on the development of daily chemicals, defines the pharmaceutical industry as the cornerstone supporting the development of daily chemicals, realizes the deep integration of the pharmaceutical industry and daily chemicals, and repositions the development direction of the paper industry; in the daily chemicals sector, it constantly seeks new mutations and introduces new innovations. . Through modern brand promotion methods, we will vigorously promote the concept of health, realize product upgrades and brand rejuvenation, and expand brand influence. Liangmianzhen Company respects "people first, quality first, technology first", "continuous pursuit of product innovation, marketing innovation and system innovation, and continuous pursuit of per capita efficiency and benefit improvement". The development concept of "Incorporated in the enterprise" is rooted in the hearts of employees. The company's vision is to strengthen and improve the national brand and build Liangmianzhen into a century-old store. Lin Zuanhuang, Secretary of the Party Committee, Chairman and President of Liuzhou Liangmianzhen Co., Ltd. Brand values: LMZ builds a large consumption and health industry ecosystem with large daily chemicals as the core, and abides by the core values ​​of inheritance, health and fashion. 1. Liangmianzhen's corporate brand strategic positioning: a large-scale consumption and large-health industry circle with large daily chemicals as the core. Main connotation: Three keywords: "big daily chemical as the core", "big consumption" and "big health". First of all, what does it mean to "take Da Nihua as the core"? Establish a related diversified development model, with Dadaihua as the core, household paper and sweeteners as the leading, and others as auxiliary layouts. The primary and secondary are clear, so that resources can be better used. At the same time, the establishment of a new industrial ecosystem also means that LMZ will continue to take the road of innovation in the future, become the leader in market development, and bring more consumers a sense of immediate benefits with high-quality products. At the same time, realize the common value of employees and the company. Second: What is "big consumption"? China is currently facing an unprecedented era of consumption upgrades. With the increase in per capita GDP and residents' disposable income, in the future, consumers' quality requirements for consumer products will become the main demand. Liangmianzhen will focus on Chinese consumers, and in the field of mass consumer goods, it will meet consumers' new demands for consumption upgrades through continuous technological innovation and quality improvement. Third: What is "big health"? The development of Liangmianzhen's big health industry aims to improve the overall health of Chinese people by focusing on resource advantages and developing human care products that meet health needs. From health care products to health management products, continuous innovation is in line with the concept of "preventing disease" and "health prevention" for big health. For example, our pure Chinese medicine Xiaotong toothpaste launched in 2013 not only meets consumers' general care needs such as oral cleaning, but also has a targeted preventive function for consumers' oral diseases. 2. The core value of LMZ's corporate brand: inheriting health and fashion. Inheritance-From product development to brand communication, Liangmianzhen has always adhered to the heritage of traditional Chinese medicine, such as creating traditional Chinese medicine anti-pain toothpaste and medicated bath care. This inheritance is the constant persistence of LMZ, and strive to create LMZ with a sense of belonging to Chinese culture. Health-Promote natural green health. As a daily necessities, health is the core of LMZ products, and it is also the foothold of LMZ to establish a brand ecosystem. In the future, LMZ will continue to provide consumers with healthy products and gradually establish a health industry ecosystem. Fashion-Both sides have a new and unique understanding of fashion. Fashion is not to follow the trend in the traditional sense, but to present the beauty of life through innovation and lead the consumer trend. At the product development level, constantly pursue technological innovation, from product connotation to appearance, develop products that conform to life aesthetics, and lead consumer trends; in marketing, advertising and other links, keep abreast of Internet trends, continuously enhance creative innovation, and stimulate brand vitality , To convey the pursuit of the beauty of life on both sides. The company has strong research and development capabilities, with autonomous region-level enterprise technology centers, post-doctoral research workstations, and LMZ GAP planting production bases, which can provide high-quality LMZ raw materials and corresponding development technologies for production. In 2002, Liangmianzhen was approved by the Ministry of Personnel to establish the first post-doctoral research station in the toothpaste industry, dedicated to the application of Chinese medicine in personal and household care products." Liangmianzhen (holding) subsidiary: Liangmianzhen (Jiangsu) Industrial Co., Ltd. , Anhui Liangmianzhen. Fangcao Daily Chemical Co., Ltd., Guangxi Yikang Pharmaceutical Co., Ltd., Liuzhou Liangmianzhen Real Estate Development Co., Ltd., Liuzhou Liangmianzhen Paper Co., Ltd. Sanitary napkin series: Huihao is for women who pursue higher quality Born for life, advocate professional and comfortable concepts, soft skin-friendly, comfortable and less irritating, take care of menstrual life in an all-round way, and make women charming all the time.